To prepare your summary, first answer the following questions:
- How will your next employer benefit from hiring you? Use specific numbers and facts to build credibility. Quantify the value in terms of numbers, money, and/or percentages.
- What experience do you offer that provides immediate value to your next employer?
- What additional skills do you have that set you apart from other candidates with similar credentials?
While constructing your summary, write naturally and conversationally. Unlike your resume, to differentiate your profile, you should use pronouns. Write as if you’re speaking to the individual reader and make it personal. Be sure to emphasize results — as well as what makes you uniquely qualified for the opportunity. Communicate your personal brand throughout your summary by sharing your success stories to demonstrate your unique value. Your summary can be anywhere from a few sentences up to a few paragraphs. Every word counts— but don’t waste any words. Make the most dramatic, powerful, attention-getting statement you can. However, don’t be overly flowery in your language. The point of the first sentence is to get the prospect to read the next sentence...and the next sentence…and the next.
Be conversational and informal in your tone. Use contractions (“you’re” instead of “you are”) where appropriate to further differentiate your profile and introduce a more personal tone. This is often your first interaction with a potential employer so it is critical that you pay attention to grammar and spelling. Finally, use asterisks, dashes, hyphens, and other keyboard characters to format the summary and make it easier for your audience to read.
Prior to publishing your final draft, proof read it carefully to ensure there are no mistakes, or even consider having a colleague, friend, or spouse read it. Better yet, invest in a career professional experienced in integrating and leveraging social media in an effective job search campaign.
To learn more about DCS's programs and services, schedule a free 15-minute consult with one of our certified career strategists.
Article reprinted by Margi Williams courtesy of Examiner.com
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