Personal Branding
Define
When you create your personal brand, it becomes a shorthand for you. Your personal brand is not your résumé or your bio or your LinkedIn profile. It’s the essence of who you are. And it must be authentic to you.
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Design/Develop
“Branding” is defined as “to make an indelible mark or impression on somebody or something.” It’s a valuable strategy, because you are positioning yourself to be successful in your job search and career.
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Deploy
Maybe you’re known as the PR person who can turn a crisis into a non-issue. Or the graphic designer who specializes in creating attention-getting, award-winning logos. That’s your personal brand. It’s what you’re known for. It’s not just your job title, although that can be part of it.
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