Recommendations that you write should be:
- Genuine
- Specific
- Descriptive (with detailed characteristics)
- Powerful (including specific achievements, when possible)
- Memorable
- Honest/Truthful (credibility is important; avoid puffery or exaggeration)
Length is an important consideration when writing LinkedIn Recommendations. Keep your Recommendations under 200 words whenever possible. Some of the most effective LinkedIn Recommendations are only 50-100 words.
You may find it useful to look at other Recommendations before writing yours. You can do a search on LinkedIn for others with that job title and check out the Recommendations on their profiles.
You can use LinkedIn’s “Advanced People Search” function to conduct a search. At the top right-hand side of the page, click the “Advanced” link next to the People search box. You can enter in keywords or job titles to find profiles related to the type of Recommendation you are writing.
You can then browse the listings that come up as matches and check out the Recommendations on those profiles. Consider drafting your Recommendation in Microsoft Word or a text editor. Because LinkedIn does not have a built-in spell check function, this will help ensure your text does not contain spelling errors. You can also check your grammar in Microsoft Word, and use the “Word Count” feature to determine the length of your Recommendation. Now you’re ready to actually create the Recommendation in LinkedIn!