Your LinkedIn profile should complement your résumé, but it shouldn’t duplicate it directly. To have a strong online presence, you must be clear about who you are, and who you are not. (An unfocused LinkedIn profile may be worse than no profile at all.) Your LinkedIn profile can also be more comprehensive than your résumé, since it offers you more room to showcase projects, publications, and experience.
A successful LinkedIn profile gives readers a snapshot of who you are and how you can contribute to their organization. You must understand and be able to articulate and communicate what makes you exceptional and compelling.
The purpose of this report is to help you develop a LinkedIn profile that will lead to job opportunities, contacts from prospective employers and recruiters, and increased visibility online. All of these will help in your job search.
One of the most effective ways to establish a presence online (so that you are found when someone “Googles” you), is with a LinkedIn profile. You want an online profile that you control, that you can take with you — independent of any employer — and that demonstrates what kind of job candidate you are (and what you do). Best of all, LinkedIn’s basic features are free.
Your LinkedIn profile is a marketing piece — not a biography or a résumé. It’s not designed to outline your entire professional history. Instead, it provides enough information to get people to connect with you — and/or make a contact with you. Because it’s a marketing piece, you need to come up with a headline that will instantly attract the attention of your reader. You have approximately 20 seconds to catch the attention of a visitor to your profile. Consequently, you must find a way to stand out in a crowd. If your profile is like every other profile on LinkedIn, you won’t stand out, and you won’t be found as easily.